PLACEMAKING IN WATERLOO PLACE, LONDON
Comprehensive Placemaking Strategy in the public realm
As part of the broader St James’s Estate improvement program, Ludwig consulted to SNC Lavalin Atkins as public realm curator for The Crown Estate who were partnering with Westminster City Council to deliver this project. Planters manufactured by Creactive Design.
Year(s)
2015-2019
Project
Waterloo Place London
Placemaking Strategy and Projects
Role
Public Realm and Placemaking Specialist
Client(s)
The Crown Estate in partnership with Westminster City Council
Scope
A public realm improvement project through placemaking strategy, planning approvals, licences and legal and management agreements, bespoke innovative street furniture design and delivered high quality alfresco terraces in a grade 1 listed environment.
Project Bio
A comprehensive strategy resulting in coordinated alfresco terraces for multiple F&B and hotel venues, including innovative socketed cantilevered umbrellas and historic barriers as well as movable bronze barrier planters. Many additional sub projects and options were explored, including for the southern section of Waterloo Place as well as the central island created as part of the public realm improvements. Of particular note were proposals for a temporary alfresco venue adjacent to the Crimea Memorial featuring a ‘floating’ demount-able pavilion, with its design inspired by poppy wreaths and manufactured from bronze plate and ETFE gas filled pillows, explored for installation in 2014, the 100 year anniversary of the start of WWI as an initiative to make the empty space greener and more active.
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